Advertising and marketing

Yes

Advertising and marketing costs are fully deductible as business expenses. This covers Google Ads, Facebook Ads, leaflet printing, flyer distribution, business cards, website hosting and design, van sign-writing, and any other cost of promoting your business.

Common questions

Can I claim Google Ads spend?
Yes. Online advertising spend is a direct business expense.
Can I claim the cost of sign-writing on my van?
Yes. Van sign-writing is an advertising expense, fully deductible in the year you pay for it.
Can I claim my business website costs?
Yes. Website hosting, domain registration, and ongoing design or maintenance costs are deductible as running expenses. If in doubt about a large one-off build cost, take advice on whether it should be treated as capital expenditure.

Watch out for

—Entertaining clients (meals, events) is specifically not deductible even if intended to win business. This is client entertainment, not advertising.

HMRC sources

https://www.gov.uk/expenses-if-youre-self-employed

Last verified: April 2026 · Tax year 2026/27

Related expenses

Accountancy and bookkeeping feesPhone and internet costs
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This guidance is for general information only. Tax rules change. Verify with HMRC or a qualified accountant before filing.